Disney’s <em>Black Widow</em> Gamble Didn’t Pay Off
Putting brand-new movies on streaming services might seem great for viewers. But in the long run, it’s bad for everyone.
by David Sims
Jul 20, 2021
3 мин
The release of earlier this month was one of the biggest tests of a new Hollywood paradigm that emerged after the coronavirus pandemic began: the simultaneous rollout of a blockbuster in theaters and on streaming services. The latest Marvel movie opened in thousands of cinemas in the U.S. and Canada on the same day it was made available to Disney+ subscribers for a $30 surcharge. At first, the gambit seemed to work. In its opening weekend, the film made $80 million at the domestic box office and another $60
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