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Glenn Granger
Glenn Granger is an expert in marketing analytics, modelling and forecasting. He founded a highly successful consultancy, Edge, which was acquired in 2002 by Accenture, and has tac...показать большеGlenn Granger is an expert in marketing analytics, modelling and forecasting. He founded a highly successful consultancy, Edge, which was acquired in 2002 by Accenture, and has tackled marketing effectiveness and payback projects in 30 countries. He has worked with top brands, consultancies and agencies, and is now one of the leading proponents of the ‘rational marketing’ revolution.показать меньше