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Wolfgang Giehl
Wolfgang Giehl is Betriebswirt (MBA) and senior vice president of corporate brand marketing for Deutsche Post DHL, the world’s leading mail and logistics services group. He is resp...показать большеWolfgang Giehl is Betriebswirt (MBA) and senior vice president of corporate brand marketing for Deutsche Post DHL, the world’s leading mail and logistics services group. He is responsible for the corporate groups’ global brand communication and global brand management. Prior to joining Deutsche Post DHL in 1995, Giehl was in charge of the national and international budgets of several advertising agencies. He is coauthor of Focus Internal Branding and author of various articles and publications on brand management.
F. Joseph LePla received a bachelor of arts from Wayne State University with majors in English (writing emphasis) and secondary education. He is a principal at Parker LePla, a brand strategy consultancy in Seattle, Washington. Parker LePla helps its clients make marketplace and brand shifts to achieve bigger visions. LePla is the coauthor of two previous books on integrated branding: Integrated Brand and Brand Driven.показать меньше
Книги автора Wolfgang Giehl
Create a Brand That Inspires: How to Sell, Organize and Sustain Internal Branding