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William F. Fawcett
William Fawcett is considered by many to be one of the most inspirational mentors for entrepreneurs and small-business owners. His marketing and advertising strategies have sold millions of dollars...показать большеWilliam Fawcett is considered by many to be one of the most inspirational mentors for entrepreneurs and small-business owners. His marketing and advertising strategies have sold millions of dollars of product and services for an international clientele.
The author’s career has spanned 50 years of advertising, marketing and social media. Now that he is on the back-nine of his business life he wants to mentor, and help young executives to avoid the 26 Ways to Screw-Up in Business and How Not To.
The author’s rich marketing resume includes being the creative director of Fawcett/Bozell & Jacobs, a major West Coast advertising agency. He was also the founder and CEO of the Fawcett Group, a direct-response firm. His present company, Fawcett Productions, produces DRTV commercials and Infomercials. Along the way, he found the time to produce and direct the TV series “Athletes-in-Action” and produce the Off-Broadway women’s show “Breaking Free.”
His impressive academic background includes the Harvard Business School, Loyola University MBA, Loyola Law School and Boston College. It’s important to know that the information he will be sharing with you doesn’t come from an ivory tower perspective; it surfaces from the sales trenches.
When he is asked who should buy his book, he asserts, “Anyone who wants to save $120,000 in MBA tuition.” His five decades of extensive experiences have helped entrepreneurs, small-size business owners and young executives to turn problems into possibilities and avoid those devastating business potholes. It may have taken 50 years to write this witty guide-to-success, but it will remain relevant for the next fifty years.показать меньше