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Paul Temporal
Dr. Paul Temporal is a leading global expert on brand strategy and management. He has over 30 years of experience in consulting and training, and is a much sought after speaker. He...показать большеDr. Paul Temporal is a leading global expert on brand strategy and management. He has over 30 years of experience in consulting and training, and is a much sought after speaker. He has consulted for many governments and top brands across the world, and is well known for his practical and results-oriented approach. Paul is an Associate Fellow at Saïd Business School and at Green Templeton College in the University of Oxford, and a Visiting Professor at Peking University HSBC Business School, China.
Paul is a regular contributor to major international conferences and has published widely in mainstream global media. He has written more than sixteen bestselling books, including Branding in Asia, Romancing the Customer, Asia’s Star Brands, Islamic Branding and Marketing, and Branding for the Public Sector. He can be contacted at www.paultemporal.com.показать меньше
Книги автора Paul Temporal
Advanced Brand Management -- 3rd Edition: Building and activating a powerful brand strategy Branding for the Public Sector: Creating, Building and Managing Brands People Will Value Рейтинг: 0 из 5 звезд0 оценокIslamic Branding and Marketing: Creating A Global Islamic Business Рейтинг: 5 из 5 звезд5/5