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David Aaker
Hailed the “Father of Modern Branding,” David Aaker is Vice Chairman of Prophet—a consultancy that helps clients unlock uncommon growth in the face of disruption—and the creator of...показать большеHailed the “Father of Modern Branding,” David Aaker is Vice Chairman of Prophet—a consultancy that helps clients unlock uncommon growth in the face of disruption—and the creator of the Aaker Model™. Aaker has written eighteen books that address elements of branding and innovation in business, providing essential resources such as Aaker on Branding, Building Strong Brands, and Creating Signature Stories. Outside of his published works, Aaker’s writing can be found on Prophet’s blog, where he shares timely business topics with thousands of readers. He currently resides near San Francisco, California.показать меньше
Книги автора David Aaker
Aaker on Branding: 20 Principles That Drive Success Creating Signature Stories: Strategic Messaging that Persuades, Energizes and Inspires Рейтинг: 0 из 5 звезд0 оценокOwning Game-Changing Subcategories: Uncommon Growth in the Digital Age Рейтинг: 0 из 5 звезд0 оценокThe Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society Рейтинг: 0 из 5 звезд0 оценок