Рейтинг: 0 из 5 звезд
0 оценок
Загрузка
BM![]()
author
Bob McCurdy
I spent forty-four years on the sales side of the radio business. The first four locally in Richmond, Virginia, (WLEE AM) and Indianapolis, Indiana, (WNDE/WFBQ) where I rose from account executive ...показать большеI spent forty-four years on the sales side of the radio business. The first four locally in Richmond, Virginia, (WLEE AM) and Indianapolis, Indiana, (WNDE/WFBQ) where I rose from account executive to local sales manager. The next thirty-four years on the national side as an account executive, sales manager, general sales manager, and president. As president, I ran Katz Radio for six years, started Sentry and Amcast, both national radio sales firms, building each from the ground up and was co-president of Clear Channel Radio Sales (CCRS). After CCRS, I transferred over to run Katz Marketing Solutions (KMS) as its president, which was a unit dedicated to developing new radio dollars at the senior levels of both agency and advertiser. After KMS, I consulted Alpha Broadcasting and the Beasley Media Group for two years before joining Beasley full time in 2016. I retired in April 2020.
Radio has been not only my profession but my hobby as well. I have been extremely fortunate to have this be the case, although it did not happen by accident; it first requires a commitment. If one makes a profound commitment, fervent passion usually follows. That is when it is possible for a profession to make the transition to hobby.показать меньше
Книги автора Bob McCurdy
The Quest for Excellence: The Chase for Self-Mastery and Leadership Distinction