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James Everhart
Jim Everhart is a freelance strategist and writer, working with corporations and agencies to develop marketing communications tactics and campaigns. He spent more than four decades in the marketing...показать большеJim Everhart is a freelance strategist and writer, working with corporations and agencies to develop marketing communications tactics and campaigns. He spent more than four decades in the marketing industry, most of it as Godfrey Advertising, one of the largest business-to-business marketing agencies in the U.S.показать меньше
Книги автора James Everhart
Brand Vision: The Clear Line of Sight Aligning Business Strategy and Marketing Tactics