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Christopher Lochhead
Christopher Lochhead is a co-founding partner of Play Bigger Advisors. Christopher is a CEO marketing coach and category designer, keynote speaker, mediocre blogger, ski and surf b...показать большеChristopher Lochhead is a co-founding partner of Play Bigger Advisors. Christopher is a CEO marketing coach and category designer, keynote speaker, mediocre blogger, ski and surf bum. He has been called a "Human Exclamation Point" by Fast Company and "slightly off-putting" by The Economist. Christopher served as CMO of Mercury Interactive, co-founded marketing consulting firm LOCHHEAD, was the founding CMO of Scient, and served as head of marketing at Vantive. He is living happily ever after in Santa Cruz, Calif.показать меньше
Книги автора Christopher Lochhead
The Art Of Fresh Thinking: How To Create Obvious & Non-Obvious Content Writer Business Models: How Writers, Creators, And Thought Leaders Monetize Рейтинг: 5 из 5 звезд5/5Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets Рейтинг: 4 из 5 звезд4/5Position Yourself Or Be Positioned: The Personal Category Design Playbook Рейтинг: 0 из 5 звезд0 оценокCategory Design 101: End Of Year 2022 Q&A Рейтинг: 0 из 5 звезд0 оценокHow To Create A Category As A Small "e" Entrepreneur Рейтинг: 0 из 5 звезд0 оценокThe Category Design Scorecard Рейтинг: 0 из 5 звезд0 оценокHow To Have A Legendary Career: Ask Yourself These 8 Questions Рейтинг: 5 из 5 звезд5/5
Аудиокниги автора Christopher Lochhead
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets Рейтинг: 5 из 5 звезд5/5