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Michael J. Silverstein
Michael J. Silverstein is a senior partner and managing director at The Boston Consulting Group. He is the coauthor of the bestsellers Trading Up and Treasure Hunt. He is an author...показать большеMichael J. Silverstein is a senior partner and managing director at The Boston Consulting Group. He is the coauthor of the bestsellers Trading Up and Treasure Hunt. He is an authority on consumer buying behavior, retail and packaged goods innovation, and market development.показать меньше
Книги автора Michael J. Silverstein
Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market Rocket: Eight Lessons to Secure Infinite Growth Рейтинг: 2 из 5 звезд2/5
Аудиокниги автора Michael J. Silverstein
Women Want More Рейтинг: 3 из 5 звезд3/5The $10 Trillion Prize: Captivating the Newly Affluent in China and India Рейтинг: 5 из 5 звезд5/5Rocket: Eight Lessons to Secure Infinite Growth Рейтинг: 2 из 5 звезд2/5