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Jack Trout
Authors Al Ries and Jack Trout are probably the world's best-known marketing strategists. Their books, including Marketing Warfare, Bottom-Up Marketing, Horse Sense, and Positionin...показать большеAuthors Al Ries and Jack Trout are probably the world's best-known marketing strategists. Their books, including Marketing Warfare, Bottom-Up Marketing, Horse Sense, and Positioning have been published in more than fifteen languages and their consulting work has taken them into many of the world's largest corporations in North America, South America, and the Far East.показать меньше
Книги автора Jack Trout
Positioning: The Battle for Your Mind Differentiate or Die: Survival in Our Era of Killer Competition Рейтинг: 4 из 5 звезд4/5The New Positioning: The Latest on the World's #1 Business Strategy Рейтинг: 2 из 5 звезд2/5REPOSITIONING: Marketing in an Era of Competition, Change and Crisis Рейтинг: 0 из 5 звезд0 оценокPositioning: The Battle for Your Mind, 20th Anniversary Edition Рейтинг: 0 из 5 звезд0 оценок
Аудиокниги автора Jack Trout
The 22 Immutable Laws of Marketing Рейтинг: 4 из 5 звезд4/5The 22 Immutable Laws of Marketing Рейтинг: 4 из 5 звезд4/5Positioning: The Battle For Your Mind Рейтинг: 4 из 5 звезд4/5In search of the Obvious: The Antidote for Today's Marketing Mess Рейтинг: 3 из 5 звезд3/5