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Markus Kramer
Markus Kramer is Managing Partner at Brand Affairs, a consulting agency specializing in advising boards and executives on all aspects of transformational growth through strategic p...показать большеMarkus Kramer is Managing Partner at Brand Affairs, a consulting agency specializing in advising boards and executives on all aspects of transformational growth through strategic positioning and holistic brand- and reputation management. Kramer works with brands such as Harley-Davidson, DHL, Aston Martin, banks and financial institutions, governments, NGOs, startups and many more. He is a visiting Associate Professor in Brand Management at Cass Business School in London and a recognized thought leader in the fast-paced world of cutting-edge brand management. Kramer holds degrees from the University of California at Berkeley and an MBA from the University of Oxford. показать меньше
Книги автора Markus Kramer
The Guiding Purpose Strategy: A Navigational Code for Brand Growth