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Fred Reichheld
Frederick F. Reichheld is a New York Times best-selling author, speaker and business strategist best known for his research and writing on the loyalty business model and loyalty marketing.Frederick F. Reichheld is a New York Times best-selling author, speaker and business strategist best known for his research and writing on the loyalty business model and loyalty marketing.
Книги автора Fred Reichheld
HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Аудиокниги автора Fred Reichheld
Winning on Purpose: The Unbeatable Strategy of Loving Customers Рейтинг: 4 из 5 звезд4/5HBR's 10 Must Reads on Strategic Marketing Рейтинг: 5 из 5 звезд5/5The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World Рейтинг: 4 из 5 звезд4/5The Ultimate Question Рейтинг: 5 из 5 звезд5/5