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Don Peppers
Don Peppers and Martha Rogers, Ph.D., are the founding partners of Peppers & Rogers Group and 1to1® Media, the world’s premier customer-focused consultancy and award-winning publis...показать большеDon Peppers and Martha Rogers, Ph.D., are the founding partners of Peppers & Rogers Group and 1to1® Media, the world’s premier customer-focused consultancy and award-winning publishing company, now part of Carlson Marketing Worldwide. In addition to hundreds of trade and academic articles appearing in publications including Harvard Business Review, they are the coauthors of the bestselling “1to1” series of business books, available in 17 languages. In addition, they have written a comprehensive graduate-level textbook, Managing Customer Relationships. Their most recent book was the highly-successful Return on Customer, challenging companies to measure business success entirely differently, and documenting the customer base as a revenue-producing asset for businesses, capable of driving a company’s long-term economic worth. Peppers and Rogers have been cited on numerous lists of thought leaders and business gurus, and serve on several boards.показать меньше
Книги автора Don Peppers
Customer Data Integration: Reaching a Single Version of the Truth Rules to Break and Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism Рейтинг: 3 из 5 звезд3/5Do You Want to Keep Your Customers Forever? Рейтинг: 0 из 5 звезд0 оценок
Аудиокниги автора Don Peppers
Extreme Trust: Honesty as a Competitive Advantage Рейтинг: 5 из 5 звезд5/5Rules to Break and Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism Рейтинг: 2 из 5 звезд2/5
Озвученные аудиокниги
Extreme Trust: Honesty as a Competitive Advantage Рейтинг: 5 из 5 звезд5/5Rules to Break and Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism Рейтинг: 2 из 5 звезд2/5