Рейтинг: 0 из 5 звезд
0 оценок
Загрузка
AS![]()
author
Atte Sallamo
Atte Sallamo is an expert in Account-Based marketing and sales with the emphasis on the internal processes that take place within the walls of your company. In his mind, marketing ...показать большеAtte Sallamo is an expert in Account-Based marketing and sales with the emphasis on the internal processes that take place within the walls of your company. In his mind, marketing and sales are but two sides of the same coin which are required to work as a one team in order for any company to grow and live up to its full potential.
He has extensive experience (close to 7 years and counting) in the deep end of the B2B sector where he's working for companies that grow by selling to other businesses, governments, and large international bodies with complex decision making processes involved in their procurement.
This experience Atte has built by working for world class start ups (e.g. in the space industry), marketing agencies, sales process design consultancy, and by running his own business that seeks to help businesses big and small in their quest for growth and ethical profit generation.
Having often experienced the struggles that paralyze growth seeking B2B companies, Atte has built a solid toolkit of "growth tools" for marketing, for sales, and their alignment so that nearly any business may kick-start their growth curve up into the right.
In Atte's opinion, no concept or idea is too complex to simplify so that others may understand it... after all, a shared understanding is what fuels the execution that follows. Without understanding there's no action.
Thus, even his books are written so that "the public" may take in the message almost through osmosis while reading. Complex topics are opened up with the help of fitting analogies, and the books are structured in a manner where every piece of information has the right time and place where it's easy to take in and digest.
Atte is a structured thinker with the passion to bring down the "silo walls" that keep apart B2B revenue operations (of marketing and sales).
In his mind, and with his approach, what unifies all stakeholders, business functions and departments is a common focal point of focus. This enables cross-functional collaboration between all revenue-critical parties that are to work, build, and manifest your ambitious revenue goal into a living and breathing reality...
After all, growth is fundamentally about teamwork (and alignment).
And great teamwork in revenue operations may only emerge when you set the conditions right for your team to thrive! This happens when you lock-in the right communication tools (for internal alignment), set up appropriate KPIs, OKRs, and incentives.показать меньше
Книги автора Atte Sallamo
B2B Revenue NOW: Lead Your Revenue Operations with the Best Kept Secrets of Account-Based Marketing & Sales.